Privacy Policy

This Privacy Policy outlines how your personal data is collected, used, shared, and retained when you interact with or make purchases from www.reef-forge.uk (the "Site"). It ensures transparency about data practices and compliance with applicable laws, like the GDPR.

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Contact Information

If you have any questions or concerns about how we handle your personal data, please contact us:

Email: info@reef-forge.uk

This provides you with a clear communication channel to address your privacy concerns.

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Collecting Personal Information

The Site gathers various types of personal information depending on your interaction:

Device Information

What is collected:

Browser version, IP address, time zone, cookie data, visited pages, search terms, and interactions with the Site.

Why it's collected:

To ensure the Site displays properly and optimize its performance through analytics.

How it's collected:

Using cookies, log files, web beacons, tags, and pixels.

Order Information

What is collected:

Name, billing and shipping addresses, payment details (e.g., credit card info), email, and phone number.

Why it's collected:

  • Fulfill your order
  • Process payments and arrange shipping
  • Send order confirmations and invoices
  • Prevent fraud and address customer preferences

Shared with:

Stripe for payment processing and order management.

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Sharing Personal Information

Personal data may be shared with service providers to enable the operation of the Site, such as:

  • Stripe: Manages the processing of payment and order management
  • Evri: Handles shipping and delivery services

We only share the minimum necessary information required for these services to function.

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Using Personal Information

The Site uses personal information to:

  • Offer products and process payments
  • Ship orders and provide updates on order status
  • Inform you about new products, services, or promotions
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Lawful Basis

Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

  • Your consent
  • The performance of the contract between you and the Site
  • Compliance with our legal obligations
  • To protect your vital interests
  • To perform a task carried out in the public interest
  • For our legitimate interests, which do not override your fundamental rights and freedoms
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Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

For more information on your right of erasure, please see the "Your Rights" section below.

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Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our payment processor Stripe uses limited automated decision-making to prevent fraud:

  • Temporary blacklist of IP addresses associated with repeated failed transactions (persists for a small number of hours)
  • Temporary blacklist of credit cards associated with blacklisted IP addresses (persists for a small number of days)

These automated processes do not have a legal or otherwise significant effect on you.

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Your Rights

If you are a resident of the EEA, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request corrections to inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restriction: Request limitation on how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to our processing of your personal data

To exercise any of these rights, please contact us at info@reef-forge.uk

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Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We encourage you to review this policy periodically.

Last Updated: January 2026